Wayde Van Niekerk has teamed up with Cartoon Network and ChildLine to launch an international anti-bullying campaign, CN Buddy Network, in South Africa.
The initiative, kicked off on May 7, encourages children and young people to ‘be a buddy, not a bully’, and aims to raise awareness and to empower the children of South Africa to take action against bullying.
Wayde will appear in an on-air campaign on Cartoon Network on DStv, Channel 301 which will also include an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer.
“Bullying is never acceptable and there is nothing shameful about asking for help – speaking up is the first step in making things better.” – Wayde-
Radio interview for KayaFM: